Starting a business is hard. You don't have to do it alone.
Advice tailored to your business


You have a great idea, but every time you sit down to work on it, you don't know what to do first. The overwhelm is real.
Building something new is hard. Having someone who understands your vision and helps you navigate the journey makes all the difference.
You've asked ChatGPT a hundred times. But every conversation starts from zero. The generic advice doesn't fit your situation.
We know you. We are you. We understand you.
That feeling of "finally, someone gets me" is what Hai is built to give you every single day.
Three things that change everything when you're building something new
Maps out your business timeline so you know what's coming and what to start now. Plus check-ins and encouragement keep you moving forward, even when everyone else doubts you. You're not alone anymore.
Hai keeps the whole history of your idea—every conversation, every pivot, every win. Your advice builds instead of resetting. She learns your voice, your market, your constraints.
Trained on real small business knowledge—from pricing strategies to seasonal cash flow to customer acquisition. Not generic startup advice, but what actually works for restaurants, salons, consulting practices, and side hustles.
Bi-weekly founders calls where anyone can come with their business ideas to discuss and any problems they're having in their business.
Just like a round table for small business owners.
"I've really enjoyed working with Hai. I've been using it to write a historical fiction novel, and it has done an excellent job of keeping track of different plot threads, maintaining historical accuracy, and remembering little details that slipped by me. I'm able to focus on the creative part of writing more knowing Hai is on top of all the nuts and bolts."
Christine
San Francisco
"I just started my new coaching business and been feeling overwhelmed for a while, it's just so much to do! Coming across Hai is like seeing a beam of light in a dark tunnel. I like that it's very targeted for small businesses, It's so structured, I feel like I have found my personalised business coach. I now gain so much more clarity with my business, It really help me breaking things down, so I can keep on track. It keeps inspire me with new social media strategies. I now feel so motivated and have a better direction. Highly recommended!"
Wenna
Bali
When I started my first business, I was knocking on kitchen doors in San Francisco with wild mushrooms. I had absolutely no idea what I was doing. I didn't know what to price them, if chefs would even buy them, or how to figure out if I was making any money.
I knew I had a good idea, so I tried it. But I had so many questions that no one could answer. The questions are the same whether you're foraging mushrooms, opening a salon, or starting a consulting practice: What do I charge? How do I find customers? Am I doing this right?
Twenty years later, I've built multiple businesses and helped hundreds of founders get started. I know how hard this is. I know how lonely it feels.
Fridays at Four is what I wish I'd had when I started. A partner who remembers everything about your business, understands your struggles, and helps you stay on track.
I built this for you. I built this for us. I really hope you'll give it a try.
— Iso Rabins
Founder, Fridays at Four

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